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Everything you need to know about Ubytora - in one place.
Pricing & payments
How much Ubytora costs, how payment works and what's included in the price.
No. Never. You only pay a flat monthly fee (€39 / €79 / €169) depending on your plan. Guest payments go directly to your Stripe account - Ubytora takes no share of any booking. Whether you have 5 or 500 bookings a month, the Ubytora price stays the same.
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Three plans with a fixed monthly price:
- Basic - €39/mo - for small guesthouses and apartments (up to 15 rooms)
- Standard - €79/mo - for guesthouses and smaller hotels (up to 30 rooms)
- Premium - €169/mo - for hotels with higher volume (unlimited rooms)
With annual billing you save 15%. Plus a one-time setup fee: €49 (you set up the domain yourself) or €99 (we set everything up for you - just give us access or follow our guide). You buy the domain directly from a registrar (€10–15/year). No further fees, no booking commissions.
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If within 30 days of your first payment you find Ubytora isn't right for you, write to us at [email protected] and we'll refund the full amount - no questions asked. The guarantee applies to monthly and annual billing, including the setup fee. Your data remains available for a further 30 days for export.
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Yes. Annual billing is about 15% cheaper than 12× monthly:
- Basic: €399/year (save €69)
- Standard: €799/year (save €149)
- Premium: €1,699/year (save €329)
You can change the cycle anytime in the Billing section of your dashboard. The 30-day money-back guarantee applies to annual billing too.
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Guests pay directly on your website by card via Stripe. When setting up you choose the payment method: full payment upfront (100%), deposit (e.g. 30%) or pay on arrival. Money goes directly to your Stripe account - Ubytora takes no share of the guest payment.
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No, we don't offer bank transfer or pro-forma invoices - not even for annual billing. Payment is always by card via Stripe (a one-time charge for the annual cycle, or auto-renewal for the monthly cycle). A proper invoice is sent automatically by email after each payment and is also available in your dashboard under Billing.
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If you recommend Ubytora to another property and they register via your link, you receive a monthly credit on your subscription: Basic - 5% (€1.95/mo), Standard - 8% (€6.32/mo), Premium - 10% (€16.90/mo). The credit is generated after each successful payment by the referred property and automatically deducted from your next invoice (up to 50% of your subscription price). Credits are valid for 3 months. Find your referral link and credit overview in the dashboard.
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Getting started
Registration, first steps and how long it takes to launch your website.
A basic website with rooms and prices takes 10–30 minutes to set up in the admin panel - no coding needed. Connecting your own domain (e.g. yourhotel.com) takes about 5 more minutes following our free guide. If you don't want to handle the technical setup yourself, you can order the optional setup service (€49 or €99) and we'll do it for you. Fully live (DNS propagated) within 24 hours.
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You'll enter your card during onboarding - right in the setup wizard when you choose your plan and property. Payment is processed via Stripe (secure hosted page). No long trial period - instead you get a 30-day money-back guarantee, no questions asked. If within 30 days you decide Ubytora isn't for you, we'll refund the full amount.
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No. The admin panel is designed for everyday users, not IT specialists. Add photos by drag-and-drop, describe rooms in an editor (like Word), and enter prices into a calendar. No coding, no command lines. If you have a question, support via chat or email will help.
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For owners and operators of accommodation with up to ~100 rooms who want to take direct bookings and save on Booking.com / Airbnb commissions. Typical clients:
- Apartments and cottages (1–5 units) - Basic plan
- Guesthouses and small hotels (6–30 rooms) - Standard plan
- Hotels and apartment complexes (30–100 rooms) - Premium plan
Ubytora is NOT suitable for large hotel chains with their own PMS, or for platforms like Booking (we are an alternative to them, not a competitor).
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Yes. Every website on Ubytora has SSL (HTTPS) and payments go through Stripe - the same payment system used by thousands of e-shops. Card details never reach the property owner or us. During booking guests see trust signals: "Secure payment", "Instant confirmation" and "No commission - book directly". Guests receive an email confirmation instantly.
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When a guest enters the payment flow the system automatically holds the dates for 15 minutes. While they are paying, the same dates for the same room appear as unavailable to other guests. Once payment goes through the dates are permanently blocked. If the guest doesn't complete payment, the hold is released after 15 minutes. Two guests cannot pay for the same dates simultaneously.
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Booking & iCal sync
How Ubytora works alongside Booking.com, Airbnb and Expedia.
Yes, no problem - most of our clients have a Booking.com profile and their own website at the same time. Ubytora syncs with Booking.com, Airbnb and Expedia via the iCal protocol (available on Standard and Premium plans). When a guest books via Booking, the room is automatically blocked in the Ubytora calendar - and vice versa. Double bookings are eliminated.
The difference is in which bookings you pay commission on. Those that come through Booking pay Booking's commission. Those that come through your website pay no commission - just our fixed fee.
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iCal is a standard calendar format used by Booking.com, Airbnb, Expedia and Google Calendar. Each platform provides a feed URL - an address containing current bookings. Ubytora regularly downloads these feeds (every ~15 minutes) and automatically blocks occupied dates in your calendar.
In return, Ubytora creates its own iCal feed with your bookings - you add this to Booking/Airbnb and they pull in your blocks. The result: one source of truth for availability across all platforms. No double bookings.
iCal sync is included in Standard and Premium plans.
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With correctly configured iCal sync the risk is minimal - sync runs every 15 minutes. In an extreme case (two guests booking simultaneously on different platforms) Ubytora immediately alerts you by email and push notification in the admin panel. The standard approach is to contact one guest with an offer of an alternative date or room plus a discount.
Tip: set a minimum 1-day "advance booking time" in Booking/Airbnb - this eliminates last-minute bookings where sync can fail.
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Domain & website
Your website address, how to get one and how setup works.
Yes, a custom website address is required - that's what guests type into their browser (e.g. yourhotel.com). Without it your website has nowhere to point and can't be shared. Ubytora does not provide free subdomains like yourname.ubytora.com because:
- Professional impression - guests trust you more with your own address
- SEO - a custom domain ranks better in Google
- Independence - the domain is yours and doesn't tie you to our brand
You buy the domain directly from a registrar (e.g. Namecheap, GoDaddy) for ~€10–15/year - you pay this, not us. Then there are two ways to connect it:
- You have admin access to the domain - share the login or add us as admin and we'll set everything up (DNS, SSL, website connection).
- You'd rather not share access - we send you a step-by-step guide and are available to help via chat or video call.
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The process is straightforward and you can do it yourself - a step-by-step guide is available directly in your dashboard under Overview (or Settings - Domain). In short, you add a CNAME record in your domain's admin panel at your registrar, which takes about 5 minutes. The change propagates across the internet within 24 hours (usually much sooner). If you prefer not to handle the technical setup yourself, you can order the optional setup service (€99) - give us access to your domain admin and we'll set everything up for you.
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Complete website launch, fully managed - you don't deal with any technical side:
- Consultation (15 min) - we help choose a suitable domain and advise where to buy it
- Domain connection to your Ubytora website (DNS setup) - via your access or our guide
- SSL certificate (HTTPS) - automatic renewal, free forever
- Business email setup ([email protected]) - optional
- Verification that everything works including mobile version
You buy the domain yourself from a registrar (~€10–15/year) - this is your cost, not ours. We just connect it to your website.
The cheaper €49 package includes the same - suitable if you want to set up the domain yourself following our guide.
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Buy a domain directly from a registrar - we recommend these trusted providers:
- Namecheap.com - international, great value for .com domains
- GoDaddy.com - widely used, easy interface
- Google Domains - simple, integrated with Google services
Approximate prices: .com domain ~€12–15/year. You pay this directly to the registrar - annually (or per chosen period). Ubytora charges nothing for the domain.
After purchasing you have two ways to connect the domain to Ubytora:
- Give us access - we set everything up ourselves
- Set it up yourself following our guide (CNAME record, 5 minutes)
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Yes, automatically. Every website on Ubytora gets a free SSL certificate (HTTPS) via Let's Encrypt - the same standard used by Google, Facebook and banks. The certificate renews automatically so you don't need to do anything. A padlock icon shows in the browser, increasing guest trust when entering payment details.
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Technical
Mobile, analytics, integrations and technical platform capabilities.
Yes, 100% responsive - all templates are designed mobile-first. More than 65% of bookings today come from mobile devices, so this was our top priority.
The admin panel also works on mobile - you can manage bookings, add a room or update a price directly from your phone (for example when you're away from reception).
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Yes. Included in the base price of all plans:
- Google Analytics - connect your own GA4 account (guide in documentation)
- Built-in statistics in the admin panel - traffic, conversion rate (how many visits → booking), top traffic sources
- Occupancy statistics - room utilisation, average nightly rate (ADR), RevPAR
For advanced tracking (Facebook Pixel, Google Tag Manager) a custom HTML field is available in settings (Standard+ plan).
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Currently supported:
- iCal sync with Booking.com, Airbnb, Expedia (Standard+)
- Stripe for payments (all plans)
- Google Maps for property map (all plans)
- Google Analytics + custom tracking pixels
- Webhook notifications for new bookings (Premium)
- CSV/Excel export for custom processing (Standard+)
A REST API for programmatic booking access is planned for Q4 2026. If you need a specific integration (accounting software, hotel PMS), write to us - we'd be happy to evaluate priorities.
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Features & plans
Differences between Basic, Standard and Premium plans.
In brief:
- Basic (€39) - website + bookings + admin panel + email notifications + basic SEO. Up to 15 rooms. For small guesthouses and apartments.
- Standard (€79) - everything in Basic + multi-language website (SK/CZ/EN), guest reviews, iCal sync (Booking/Airbnb/Expedia), seasonal pricing, promo codes, audit log, data export. Up to 30 rooms. For guesthouses and smaller hotels.
- Premium (€169) - everything in Standard + CRM module (guest history), housekeeping, yield management (auto pricing), SMS notifications, invoices, email campaigns, multi-user access (5 roles), loyalty programme, live chat. Unlimited rooms.
Detailed feature comparison row by row on the /pricing page.
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Yes, anytime. In the admin panel → Appearance → "Website template" choose another and apply it with one click. All content (texts, photos, rooms, prices, bookings) is preserved - only the visual layer changes.
Templates are tied to your plan: starter is in every plan, elegant is part of Standard, premium is part of Premium. You can choose templates from your plan and lower ones.
If you move to a higher plan (upgrade), new templates unlock immediately. If you move to a lower plan (downgrade) and were using a template that is no longer available on the new plan, your website automatically switches to the default template of the new plan - your data is not deleted.
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Yes - that's exactly what makes the template yours. Without any coding you can set:
- Colour theme - primary and accent colour (colour picker), dark/light mode toggle
- Logo - upload your own (PNG/SVG), automatically adjusted in navigation and favicon
- Photos - drag-and-drop upload, automatic resize and WebP conversion
- All texts - editor like Word (bold, italic, lists, headings)
- Section order and visibility - show/hide About, Gallery, FAQ, Reviews, Surroundings…
- Font - choose from predefined pairs (heading + body), designed by a designer
What you can't change in a template: deep layout adjustments, custom CSS, custom components. For that there's the Custom plan - a tailor-made website.
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That's what the Custom plan is for - a tailor-made website. Two options:
- Option A - you have a design: Provide a finished design (Figma, Adobe XD, PDF, or a URL of an existing website you like). We implement it as a fully functional website with a booking system and admin panel - preserving your visual identity exactly.
- Option B - you don't have a design: We design the website from scratch based on your brand (logo, colours, tone). You get an original custom website, not a template that looks like ten others.
Both include custom features and modules (API integrations, specific workflows, unlimited room/SMS limits etc.). Price and scope by agreement - send us project details via /contact and you'll receive a no-obligation quote within 2 days.
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Practical indicators:
- Basic → Standard: when you have > 8 rooms, want a multi-language website (guests from Germany/UK), or want to accept bookings through Booking.com too (iCal sync).
- Standard → Premium: when you have > 30 rooms, a reception with multiple staff (multi-user), want to auto-adjust prices by occupancy (yield), or send SMS to guests.
You can change plan anytime in the Billing section. Upgrade is immediate (you pay the prorated amount to end of cycle); downgrade takes effect from the next billing cycle.
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Yes - our templates are designed by a professional designer, not a programmer. They are typographically clean, optimised for conversion (guest journey from landing to booking in 3–4 steps) and follow current design trends in the hospitality sector.
The most common concern ("it looks like a template") comes from cheap template services where 10,000 websites use the same stock photos and placeholder text. On Ubytora you upload your own photos, set your own colours and write your own texts - the result looks custom even at €39/mo.
If you want an absolutely unique design (e.g. for a hotel brand identity), there's the Custom plan.
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Yes, seasonal pricing is included in Standard and Premium plans. In the admin panel you can create any number of pricing periods (e.g. peak season, shoulder season, holidays) and set individual room prices for each. The system applies them automatically based on the booking date. The Basic plan has a single fixed price per room.
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Each plan includes space for photos of your rooms, gallery and surroundings:
- Basic - 2 GB (roughly ~600 photos)
- Standard - 5 GB (~1,500 photos)
- Premium - 20 GB (~6,000 photos)
The photo count is approximate - it depends on their size, but a typical phone or camera photo fits comfortably (we automatically resize and optimise every photo). We'll warn you as you approach the limit. Once you reach it, simply delete old photos or move to a higher plan. The maximum size of a single photo is 10 MB.
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Yes, on the Premium plan. Multi-user access includes 5 predefined roles with different permissions:
- Owner - full access including billing and settings
- Manager - everything except billing and deleting the account
- Reception - bookings, check-in/out, guest contact
- Housekeeper - housekeeping module only (room cleaning list)
- Marketing - reviews, campaigns, statistics (no access to guest personal data)
Each user has their own login. The audit log records who changed what.
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Yes. From the Standard plan you get a timeline (calendar) view of occupancy in the admin panel - a visual room x day calendar, just like professional hotel management systems (PMS). At a glance you see which rooms are free and which are booked. Click any free slot to add a booking; drag across multiple days to block a room for maintenance. The Basic plan shows bookings in a clear list view; the visual calendar is Standard+.
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Basic, Standard and Premium are all designed for a single property - they differ in features, not in the number of objects. To manage multiple hotels or guesthouses from one account, we offer a Custom plan (by agreement). Each property has its own domain, website, rooms, pricing and bookings.
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The CRM (Customer Relationship Management) module is included in the Premium plan:
- Guest profile - full stay history, preferences (room type, breakfast, allergies)
- Segmentation - VIP guests (3+ stays), business travellers, families with children
- Personalised offers - automatic email "Welcome back, here's 10% off for you"
- Birthday campaigns - greeting + discount voucher
- Retention reports - what % of guests return, average time between stays
Worthwhile if you want to build a loyal guest base and reduce dependence on new guests (a returning guest costs ~5× less than acquiring a new one through marketing).
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Invoices to guests are always issued by you as the operator - not Ubytora. In all plans, a PDF payment receipt is created automatically after each online payment - the guest receives it by email and you'll find it in the admin panel for download. Premium additionally integrates with accounting software (SuperFaktúra or iDoklad), so a proper invoice is created automatically after each payment directly in your accounting system. Guest payments go directly to your Stripe account and tax obligations to guests are entirely yours.
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GDPR & security
Where data is stored, who has access and how we manage guest data.
All data is stored on servers in the European Union (Hetzner, Germany) - in compliance with GDPR. No data is transferred outside the EU. The database is encrypted at rest (AES-256); communication between browser and server is encrypted via TLS 1.3 (HTTPS).
Database backups run automatically every 6 hours and are retained for 30 days. In the event of hardware failure we have failover infrastructure - downtime is limited to a few minutes.
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Yes, anytime. In the admin panel you can:
- Export booking list to CSV/Excel (Standard+)
- Export guest database with contacts and history (Premium)
- GDPR requests - for a guest's data deletion or export request, click "Export guest data" / "Delete guest data". Ubytora automatically processes the request within the GDPR deadline (30 days).
When you cancel your subscription you have 30 days to export all data before permanent deletion.
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Access to your data is limited to:
- You and your users (multi-user in Premium) - according to set roles
- Ubytora technical team - only when you report a problem (e.g. "my booking isn't showing"). Every such access is logged and auditable.
We NEVER share data with third parties - no marketing platforms, data brokers or Booking. Your guests are your guests.
Sub-processor list (who processes data on our behalf): Hetzner (hosting), Stripe (payments), Resend (transactional emails). Full list in the GDPR documents.
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Billing & account
Changing plans, cancellation, invoices and subscription management.
Yes. No commitment, no cancellation fee. In dashboard → Billing → "Cancel subscription". The website remains fully functional until the end of the paid period (e.g. if you cancel on the 15th with monthly billing, the website runs until end of month). After the period ends the website is automatically deactivated and you have 30 days to export your data.
No automatic renewal after cancellation - we will never charge you again.
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Yes, anytime without penalty. In dashboard → Billing → "Change plan":
- Upgrade (e.g. Basic → Standard) takes effect immediately. You pay only the prorated amount to end of the current cycle. New features are available right away.
- Downgrade (e.g. Premium → Standard) takes effect from the next billing cycle. Until then you still have full access to the higher plan you've paid for.
On downgrade the system will alert you to which features you'll lose (e.g. > 15 rooms when moving to Basic).
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After the paid period ends you have 30 days of read-only access to the admin panel - you can:
- Export all bookings (CSV/Excel)
- Download the guest database
- Download all photos and website content (ZIP)
- Download all invoices
After 30 days all data is permanently and irreversibly deleted from servers and backups (GDPR compliant). Your domain remains yours - you can redirect it anywhere.
If you decide to return within the year, we can only restore data from a backup you downloaded yourself - we hold none.
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All invoices are in dashboard → Billing → "Invoice history". Each invoice has a "Download PDF" button. You also receive an invoice automatically by email after each successful payment.
The invoice includes all required details under Slovak law (VAT, company ID, VAT number, supply date). If you need to update your billing details, do so in Settings → Billing details before your next payment.
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